Let’s take a step back before diving into the specifics of how to choose a Digital Experience Platform. Digital Experience Platforms (DXPs) are pivotal instruments for delivering personalized and consistent customer experiences. It encompasses multiple mediums to meet rising customer expectations and provide businesses the tools to gather and analyze data from various touchpoints. Having access to DXPs enables a level of personalization that enhances customer satisfaction and customer loyalty–all of which are crucial for maintaining a competitive edge in this ever-changing landscape.
A Digital Experience Platform stands as a mainstay constituent for modern business plans. Its core elements allow organizations to form, manage, develop, and optimize personalized experiences on every available channel. It also acts as a core hub where businesses establish digital interactions with a range of audiences.
DXP incorporates components beyond a basic content or customer relationship management system. By introducing a wide range of functions and specialized tools, DXPs become the centerpiece for all digital needs. As businesses tap into these services, it’s important to learn and understand how to choose a Digital Experience Platform in 2024.
We go through the finer details of choosing a DXP below, but before everything else, let’s evaluate its historical trajectory.
The History of Digital Experience Platforms
It’s worthwhile to know DXPs origin story before moving forward. Digital Experience Platforms can be traced back to the roots of the Internet. As businesses embrace the digital space, there’s been an influx of ways to establish online presence and interact with the audience.
The early days of the Internet dealt with Content Management Systems (CMS). Organizations first learned that it could act as an effective medium to establish an online presence. Early CMS platforms focused on static web pages but accommodated basic functions of delivering web-based content. Since then, businesses relied on content management systems to manage, publish, and deliver content efficiently.
As web technologies worked towards innovative actions, businesses necessitated relevant and refined tools. Web Management Systems (WMS) unfolded and extended the capabilities of CMS. It presented better capabilities including integrating website design, development, and exceptional optimization. Furthermore, it allowed businesses to convey collaborative and personalized experiences to the market.
With state-of-the-art digital transformation and multi-channel engagement pouring in, it magnified the drawbacks of CMS and WMS platforms. This called for new tools to manage websites and launch comprehensive solutions that craft seamless experiences across all online touchpoints.
Hence, Digital Experience Platforms were created. With new qualities such as transformation strategy and consulting, CX design, connected commerce services, data and analytics, cohesive digital customer experience, and more, DXPs encourage organizations to explore enhanced digital experiences across various channels.
What Drives The Demand For DXP
Creating a centralized space allowed the digital side of businesses to thrive in a progressively altering environment. A design and customer-centric nature takes important matters into consideration. A Digital Experience Platform helps link the market to a digital-focused pipeline, which advocates harmonized interactions between businesses and its customers.
Today’s customer base emphasizes the need for proactive business strategies. Consumers are likely to buy more when businesses show they care for them. The modern market constantly changes, and a free-flowing structure affects customer journeys positively.
Traditional customer trajectory would have been influenced by marketing approaches like clicking a link to a website followed by steps to make a purchase. In contrast, contemporary customers are geared towards the omnichannel route, moving from multiple channels through an assortment of devices and platforms.
The Core Criteria When Choosing A DXP
Learning how to choose a Digital Experience Platform involves knowing if you need its functions. Several indicators can help pinpoint whether there’s a call for DXP to reinforce digital strategies and elevate output. The following concerns can be relieved by leveraging its functions:
- Divided digital experience
- Content management hurdles
- Substandard customer engagement
- Insufficient data gathering
- Inefficient digital operations
Digital experience serves a pivotal role in any successful business, but what does having the DXP architecture bring forward? Here are qualities that should be considered when learning how to choose a Digital Experience Platform.
- Data Enablement & AI: With every component under one umbrella, the mechanism of how to choose a Digital Experience Platform considers proper analytics efforts from the provider. The insights you collect from data collection proceedings can help form seamless customer journeys and fill proficiency gaps. Additionally, it can also involve wielding AI to transform raw input into valuable insights to reveal patterns and predict trends that aid strategic planning actions.
- Experience Design & Management: Experience design goes hand in hand with insightful customer data. Access to such information allows businesses to formulate further personalized experiences. Spotting opportunities to provide client-oriented undertakings in the vein of targeted offers and marketing efforts can draw expanded clientele.
- Digital Operations: DXP packages can drive total customer satisfaction, including optimization processes, boosting productivity, and performance tracking. This makes way for a central command center for businesses when dealing with order fulfillment.
- Data Aggregation: A competent DXP offers a sophisticated data aggregation, which magnifies digital transformation and arranges methodologies to complete visibility across all facets of your organization.
- Interoperability Enablement: Instead of loosely tweaking features to pre-existing systems, most digital experience platforms are primarily built for expansion with interoperability capabilities.
Commit to Experience
Before integrating DXP into an existing system, considering various factors and how to choose a Digital Experience Platform ensures harmonious placement within businesses. There are future trends businesses should pay attention to, and a well-chosen DXP unlocks facets that optimize digital touchpoints essential for meeting modern customer expectations.
By selecting a platform that meets specific needs, businesses can use current DXP features such as data aggregation, connected commerce, data analysis and enablement, experience design and management, and interoperability enablement and AI. This tailored venture ensures that businesses have an answer to different customer needs in real time and stay competitive through and through.
For comprehensive digital experience platform offerings, Barleeblue can improve your overall output. With DXPs becoming essential tools for organizations Barleeblue’s personalized, engaging, and unified experiences can uncover new stages of efficiency, creativity, and productivity. Allow your business to flourish in a competitive digital landscape.