Client Snapshot
The client is a well-known global company primarily recognized for its presence in the beauty, skincare, cosmetics, and personal care industries through a unique direct selling approach to bring its diverse range of beauty and wellness products to millions of households worldwide. Anchored by their commitment to empowering individuals, especially women, the brand has consistently upheld its tradition of offering entrepreneurial opportunities.
With a large budget to use for incentivizing their independent sales representatives and top performers, the company is looking to develop a rewards program to make this possible. Barleeblue worked with the client to create a unique rewards program tailored to their intricate internal network while espousing the aspirational lifestyle that the client represents.
Work Summary
- Transformation Strategy
- Platform Implementation
- Digital Commerce Operations
- Digital Empowerment
The Challenge
Given its direct selling approach to distribution, the company determined a rewards program to incentivize their internal partners would be imperative to their business model. While they have had a reasonable track record of fostering a competitive and innovative work environment and a sizeable budget to work with, the client did not have a formal rewards program for exclusively incentivizing their top performers.
The Barleeblue Approach
In response to the challenge that they have faced, Barleeblue performed a comprehensive analysis of the client’s internal structure, operational nuances, and employee dynamics. Armed with this information, Barleeblue assessed and gained deep insights into the client’s ecosystem, identifying areas of improvement in the context of motivating and engaging with their top performers.
Barleeblue’s approach consisted of developing a unique rewards program that integrated seamlessly into the client’s existing organizational structure, which accommodated the distinct roles and contributions of the representatives. The platform that drives the rewards program leveraged a dynamic points system that granted the company’s top performers exclusive access to a realm of curated benefits, which fostered a sense of accomplishment and recognition. The platform served as the single source of truth for reward point balances, tracking both earning of points from sales performances, and consumption of points by their internal partners.
The Benefits
The implementation of the rewards program was a resounding success, generating transactions worth over PHP 20 million while solely utilizing points earned through the program within 2 years from release. The program and platform were adopted by the company’s UK entity later on. The client was able to realize significant cost savings in operations and skills as they also utilized Barleeblue’s digital operations services. Barleeblue’s Digital Operations services facilitated transactions that supported the rewards program, from monitoring the earning and burning of rewards, to the logistics involved in providing a seamless customer experience.
